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Stream advertising in Russia
Quick answers about budgets, streamers, buying, results and documents
Getting started and budget
What we need for a plan and when the campaign can go live
What do you need for a media plan?
The brand, objective, audience, timing and an approximate budget. If platforms, KPIs or streamers are not selected yet, we will propose them.
What budget makes sense?
A practical starting point is RUB 1 million per campaign. For smaller budgets, we discuss the available formats and test volume.
When will we receive the plan and go live?
We send the first media plan within one business day. Once streamers, creative and documents are approved, we can go live within 2 hours.
Streamers and placements
How we select channels and approve placements
Which platforms do you support?
We plan placements on Twitch, YouTube and VK Video Live. Available formats, channels and buying terms are confirmed in the media plan; they can differ by platform.
How do you select streamers?
We review audience, content, previous streams, ad environment, actual views and rates. The client always approves the final list.
Can we bring our own list?
Yes. We will check channels for audience, price, availability and brand safety, then suggest replacements where needed.
What if a streamer cancels?
We will offer a replacement, reschedule the placement or recover volume on other channels. Any change is agreed before the plan is updated.
Buying and results
How we count impressions, recover delivery and report
How is stream advertising bought?
Media formats are bought on CPM, so you pay for actual impressions. Special streams and creator integrations are priced separately in the media plan.
What if delivery is below plan?
We add placements and recover the agreed volume. Make-good rules are fixed before launch.
What is included in the report?
Planned and actual impressions, reach, frequency and CPM, plus the placement list and campaign conclusions.
Can you guarantee sales?
No. Sales depend on the offer, price, landing page and the wider funnel. If the brand has analytics, we help connect placements with clicks and delayed purchases.
Creative and safety
Who prepares assets and how we protect the brand
Who prepares the creative?
The brand can provide finished assets and we adapt them to live formats. For a special stream, we develop the mechanic and brief with the streamer.
Can AdBlock hide the ad?
When an overlay is embedded in the stream video, it is part of the picture rather than a separate browser ad slot. Confirm the delivery method for each placement in the media plan.
How do you check brand safety?
We review channel history, tone, previous integrations and the brand's restricted topics. Channels with an unsuitable environment do not enter the plan.
Can we use the recording after the campaign?
Yes, if usage period, platforms and rights are agreed in advance and recorded before launch.
Documents
Ad labeling, contracts and campaign close
Who handles Russian ad labeling?
By default, we handle the ad data operator, tokens, labels and ERIR reporting. The client provides advertiser details and approved assets.
Which documents are needed before launch?
A contract or framework agreement, media plan, budget, labeling data and approval procedure. We provide the exact list with the plan. The contracting entity and payment terms for an overseas client must be confirmed before launch.
Do you use electronic document exchange?
Yes. We prepare invoices, acts, universal transfer documents and placement details according to the agreed process.
Do you work with agencies?
Yes. The agency commission is set in the contract.
Did not find the answer?
Tell us about your brief
Share your brand, audience, timing and budget. We will reply within one business day.