Research for brands and agencies
Uplify Index 2026
Get the Index
84 pages500+ campaigns2,000 viewer responses
What the research found
61%
of conversions from viewers earning RUB 200,000+ happen after the stream
+39%
higher conversion in IRL streams than in gaming streams
51.5%
of viewers discover new brands through streamers
+34%
higher purchase conversion among women
57%
of entrepreneur conversions happen after the stream
About the data
The findings combine Uplify campaign data and viewer surveys. They describe the audience studied and are not a forecast for an individual campaign.
Data for your media plan
Who watches streams, how they respond to advertising and what they buy
Get the Index
Report language: Russian.
Inside the report
- Audience
- Platforms
- Advertising impact
- Purchases
- Methodology