Research for brands and agencies
Uplify Index 2026
84 pages500+ campaigns2,000 viewer responses
What may surprise you
- 01Attribution
61%
of delayed conversions come from viewers earning 200K+
Last-click misses the highest-income audience most often.
- 02Format
+39%
IRL converts better than gaming
Brands still underestimate IRL streams.
- 03Discovery
51.5%
Streamers overtook advertising as a discovery channel
Advertising scored 33% in the same question.
- 04Audience
+34%
Women buy more than men
Streaming is no longer only men aged 18-24.
- 05Segment
57%
of conversions among entrepreneurs happen later
This is the highest-converting segment.
Data for your media plan
Who watches streams, how they respond to advertising and what they buy
