Russia is #2 by share of global Twitch traffic (10.25%), and 48% of stream viewers spend money on games.
For brands and game publishers
Game marketing in Russia
Launch your game to Russian-speaking players through live streams on Twitch, YouTube and VK Video Live. We pick streamers, run in-stream ads and report on delivery.
Twitch
YouTube
VK Video Live500+campaigns60brandssince 2019
Why streams in Russia
We register ads with Russia's ad registry (ORD), label placements and prepare the paperwork.
CPM buying. If delivery is below plan, we add placements until the plan is met.
- #2
- by share of global Twitch traffic
- 87%
- of viewers are into gaming
- 15M
- stream viewers a month
Uplify Index 2026 · Research and methodology ↗
Case · Dodo × Genshin Impact+20%CTR vs plan122+ streamers
Formats
01
Overlay
Up to 15% of the screen
The brand stays in frame all stream without getting in the way
02
Overlay XL
Up to 50% of the screen
A big accent for a launch or promotion
03
Split screen
Two 16:9 frames side by side
A full brand video while the stream stays in frame
Every format
Banner, video or animation
Impression and click reporting
Ad labeling in every placement
Campaign audit
and others
and othersCampaign results
+278%receipt registrations150+ streamers · receipt promo
+30%CTR vs planOverlay and interactive carousel
8Mother's Day integrationsSpecial project with 4 streamers
Brands
Билайн
Mareven
БилайнMarevenAgencies
Media Direction
MGComand others
Media DirectionHow much does a campaign cost?
A practical starting point is RUB 1 million. We buy on CPM: you pay for delivered impressions, and the exact amount is fixed in the media plan.
What do you need from us to start?
Brand, objective, audience, timing and an approximate budget. We will propose platforms, KPIs and streamers.
How do you keep the brand safe?
We review each channel's history, tone, past integrations and the brand's stop topics. Channels with an unsuitable environment stay out of the plan.
How are post-stream purchases counted?
If the brand has analytics in place, we help connect placements to clicks and delayed purchases. We don't guarantee sales: they depend on the offer, price and website.
What documents are involved?
A contract or framework agreement, media plan and estimate. Invoices, acts and closing documents via e-document exchange.
Do you work with agencies?
Yes. The agency commission is set in the contract.
FAQ
Can you work with a company outside Russia?
Yes. The contracting entity and payment terms are agreed before launch.
Which platforms do you cover?
We plan placements on Twitch, YouTube and VK Video Live. Formats and channels are fixed in the media plan.
Media plan via a link
Describe the task in a couple of lines. Within one business day we send a media plan link: formats, streamers, forecast impressions and budget.
Alexander Kornev will replyMessage us on Telegram ↗