Ad blockers don't hide ads inside the stream
The banner or video is part of the stream image.
For brands reaching audiences in Russia
Stream advertising
A media plan in one day, payment per impression, one report. We handle streamers, ad labeling and paperwork.
Twitch
YouTube
VK Video Live500+campaigns60brandssince 2019
Why brands use it
From viewer to purchase
- 0115Mstream viewers a month
- 0251.5%discover products from streamers
- 0338%bought after an in-stream ad
- 0448%of purchases happen later
Uplify Index 2026. Campaign results depend on the product and offer.Research and methodology ↗
Formats
01
Overlay
Up to 15% of the screen
The brand stays in frame all stream without getting in the way
02
Overlay XL
Up to 50% of the screen
A big accent for a launch or promotion
03
Split screen
Two 16:9 frames side by side
A full brand video while the stream stays in frame
Every format
Banner, video or animation
Impression and click reporting
Ad labeling in every placement
Campaign audit
and others
and othersDirect or through Uplify
| Direct | Through Uplify | |
|---|---|---|
| Payment | A fixed fee per stream, however many viewers show up | CPM: you pay for delivered impressions |
| Under-delivery | Your risk | We add placements until the plan is met |
| Selection | You find and vet creators yourself | We shortlist by audience, you approve |
| Ad labeling | Registration and tokens for every creator are on you | We handle it |
| Documents | A contract and closing papers with each creator | One contract, e-documents and one report |
| Get a media plan | ||
From media plan to campaign report
- 1 business day
Plan
We work out formats, reach, CPM and budget.
You getA media plan link
- On your schedule
Approve
You approve streamers and creative, we handle ad labeling.
You getChannel list and contract
- Live in 2 hours
Launch
We go live and add placements until the plan is met.
You getDelivery on plan
- After the campaign
Report
We report impressions, reach, frequency and CPM.
You getReport and closing documents
Campaign results
+278%receipt registrations150+ streamers · receipt promo
+30%CTR vs planOverlay and interactive carousel
8Mother's Day integrationsSpecial project with 4 streamers
Brands
Билайн
Mareven
БилайнMarevenAgencies
Media Direction
MGComand others
Media DirectionHow much does a campaign cost?
A practical starting point is RUB 1 million. We buy on CPM: you pay for delivered impressions, and the exact amount is fixed in the media plan.
What do you need from us to start?
Brand, objective, audience, timing and an approximate budget. We will propose platforms, KPIs and streamers.
How do you keep the brand safe?
We review each channel's history, tone, past integrations and the brand's stop topics. Channels with an unsuitable environment stay out of the plan.
How are post-stream purchases counted?
If the brand has analytics in place, we help connect placements to clicks and delayed purchases. We don't guarantee sales: they depend on the offer, price and website.
What documents are involved?
A contract or framework agreement, media plan and estimate. Invoices, acts and closing documents via e-document exchange.
Do you work with agencies?
Yes. The agency commission is set in the contract.
Media plan via a link
Describe the task in a couple of lines. Within one business day we send a media plan link: formats, streamers, forecast impressions and budget.
Alexander Kornev will replyMessage us on Telegram ↗