Twitch
VK Video Live
Reach viewers even when they use AdBlock
The banner or video is embedded in the stream image.
Example
500+campaigns60brandssince 2019
Why brands use it
15Mmonthly viewers reported in the Index
Streaming audience
Campaign reach is calculated for the selected channels.
52%discover products from streamers
Product discovery
Share of viewers reported in Uplify Index 2026.
38%bought after seeing an ad
Purchases after viewing
Research data. Campaign results depend on the product, offer and website.
48%of purchases happen later
Delayed purchases
We include post-stream responses in the evaluation when the brand has analytics in place.
Uplify Index 2026Research and methodology ↗
For brandsSelect streamers for your audience and campaign objective
For agenciesCalculate CPM, impressions and budget for your media plan
Formats
01
Overlay
Up to 15% of the screen
02
Overlay XL
Up to 50% of the screen
03
Split screen
The stream and ad share the screen
Every formatCampaign audit
and others
Embedded in the stream image
Banners, video and animation
Impression and click reporting
and othersFrom media plan to campaign report
Plan. 10M impressions. CPM 350 RUB. Budget: 3.5M RUB.
Illustrative campaign example. Budget and metrics are sample figures.
Campaign results
+25%orders vs plan
Yandex Eats+26%response vs plan
2.4Mreach
Brands
Marevenand others
Marevenand othersAgencies
Media Direction
MGCom
OMDand others
Media DirectionOMDand othersHow we work
How do we select streamers?
We review content, past streams and previous advertising. You approve the final list. If a streamer is not right for the brand, we do not include them.
What is in the media plan?
Platforms, formats, forecast impressions, reach, frequency, CPM and budget. We send the first calculation within one business day.
What if delivery is below plan?
We add placements until the agreed impression plan is complete.
Who handles ad labeling?
We do. We register the campaign, label the advertising and prepare the documents.
What is in the report?
Final impressions, reach, frequency, CPM and delivery against plan for the full campaign.
Media plan via a link
Share your brand, audience and timing. We will send a link to a media plan with formats, forecast impressions and budget within one business day.